Generative AI use of the American Legion Auxiliary and American Legion emblem and brandmark is becoming more widespread in artwork for flyers, posters, graphics, and more. Because of this, American Legion National Headquarters has updated its branding guidelines on incorrect usage of the emblem and brandmark with generative AI, along with a two-step method to align with branding guidelines when using AI tools. Download the updated American Legion Brandmark & Emblem Branding Guidelines from legion.org. 

Above: Do not use AI to generate the emblems or marks of The American Legion Family. The AI-created examples above are not acceptable and cannot be used for any purpose.


As outlined in the branding guidelines, generative AI tools of any kind may not be used to create, recreate, upscale or otherwise alter, stylize, or modify the official symbols of The American Legion, American Legion Auxiliary, Sons of The American Legion, American Legion Riders, American Legion Family, American Legion Baseball, Be the One, American Legion Boys State and Boys Nation, American Legion Auxiliary Girls State and Girls Nation, American Legion Junior Shooting Sports, charities of The American Legion, and any associated sub-branding. 

This includes any use of the Legion marks in the visual branding of departments, districts, posts, squadrons, or programs associated with any departments, districts, posts, or squadrons.