April is National Volunteer Month, a perfect time to celebrate the dedication of those who give their time and energy, and to explore meaningful ways to deepen their impact by turning committed volunteers and ALA members into loyal, long-term donors.

Volunteers infuse the mission of the ALA with dedication, passion, and a deep, personal connection to the cause. They do more than just “help” — they represent a powerful group of advocates for veterans and military families across the country. 

Whether they’re coordinating care packages for deployed troops, assisting with fundraising for a local shelter for homeless veterans, or supporting military families during times of transition, their active participation reflects a deep sense of duty and commitment. This hands-on engagement creates a powerful emotional connection to the ALA’s mission, rooted in shared values and lived experiences, making them ideal financial supporters.

For many nonprofit organizations — including the ALA — the path from volunteer to donor begins with intentional and meaningful mission-focused training and education. Even if volunteers come from a military background, don’t assume they’re fully familiar with the ALA’s unique mission, history, or impact. Use this opportunity to provide a comprehensive introduction — share powerful stories like how donations helped a veteran transition to civilian life or how a new mental health initiative was launched thanks to community support. 

Highlight key statistics, such as “Over 75% of our veteran support programs are sustained by donor contributions,” to underscore the importance of giving. Reinforce their contribution with a thoughtful call to action: “Your service as a volunteer changes lives — imagine the difference your financial support could make.” By linking volunteer efforts to the ALA’s broader mission, you spark a deeper connection and open the door to future donor involvement.

At the ALA, the journey from volunteer to donor is a purposeful and evolving process that hinges on intentional engagement, personalized communication, and thoughtful pathways to deeper involvement. Volunteers bring a unique blend of passion, lived experience, and unwavering commitment. By recognizing and nurturing these qualities, you can inspire your most dedicated volunteers to become dedicated donors who help sustain and expand the organization’s mission. 

Every phase — from hands-on volunteering to ongoing financial support — strengthens your impact in the veteran community. With a strategic approach, you not only deepen volunteer engagement but also grow the donor base needed to continue serving those who served.