It’s hard to believe we are already in a new year! 2026 is a chance to start fresh on new ideas for recruitment, retention, working the programs, and more. Use that positive momentum of the start of a new year and recruit new members to the Auxiliary, as well as continue focusing on renewing current members. 

Start off right for new members 
New members are joining the Auxiliary for the first time in 2026. That means a lot of firsts this year — first time at a meeting, first time volunteering at an ALA event, first time bringing a Junior member to a meeting, and many other firsts that come along with being a new member of our storied organization. 
 
Their initial impression of how they are made to feel at a meeting or outreach event will determine if they continue coming to in-person functions or not. It’s crucial to ensure their first experiences and interactions are warm and welcoming — and that positive atmosphere continues for them into their first year of membership, their fifth year, and so on. 
 
When we think about new members, consider all of the ALA information they need to be successful. Following are just a few suggestions: 

• A welcome letter from the unit president
• Why the ALA matters
• The unit’s Constitution & Bylaws
• The unit’s calendar of events
• A list of resources on where to find information
• A list of current unit officers to contact 
• A list of acronyms you use at your meeting
• Junior Activities information 
 
A great way to have a new member feel extra welcome is to have a seasoned member sit with them during the meeting to lead and guide them on what is taking place. Think back to when you first joined the ALA — think of ideas that would have made it better for you at the start of your membership, and implement those for your new unit member.  

Current member renewals, new recruits still matter 
By actively engaging with members, not only will they want to renew, but they’ll share their stories with others about their experience with your unit. Word of mouth is one of the most valuable tools we have to help grow and enhance our organization’s membership.
 
1. Remember our purpose. The American Legion Auxiliary is focused on Service Not Self — we honor our veterans, military, and their families. We have a legacy of support and patriotism across the world.  

2. Embrace your fear. Talking to new people can be scary, but think of your experience in the ALA and all of the positive things you and your unit have done for your community. This is what you want to share with new members.
 
3. Focus on our impact. How does your unit impact your community, your veterans, or your local military? 
 
4. Be passionate. Make the person feel your excitement when you’re sharing your positive stories about your experience. 
 
5. You are not alone! You are not alone when it comes to serving. Many people want to serve and connect in their communities; they just don’t know how or they have never been asked. By reaching out, you are asking them to be part of something great. Invite them to join you at a meeting or at an event. Even if they are not a member yet, let them meet unit members and get to know them. It may encourage them to join!  
 
2025-2026 National Membership Committee Chair Tracy Kinnick contributed to this article.